our story

a new brand


Healthfirst, formally Family Planning Health Services, or FPHS, is a non-profit community health provider in central Wisconsin.  Incorporated in 1973, FPHS set forward to develop a quality facility that offered confidential reproductive health and WIC services in Marathon County.  Since 1973, FPHS has expanded its geographical footprint and now offers WIC services in three counties and health services in nine counties.



During the summer of 2016, FPHS embarked on a new journey through a facilitated strategic planning process.  Through that process, it was identified that our name, Family Planning Health Services, did not reflect all of the services and programming that was offered through the organization.  Knowing that our brand was confusing, we decided to rebrand with a name that would be inclusive to all of the services we offer.  Through the assistance of 6AM marketing, FPHS has transitioned to Healthfirst.

We are taking appointments at our clinics in eight Wisconsin counties



The purpose of Healthfirst is to improve the reproductive and nutritional health within our communities.


Healthfirst is dedicated to providing quality, confidential reproductive health care, education and nutrition counseling that is affordable and accessible through direct care and strategic partnerships.


Healthfirst fulfills its purpose and mission through:

  • Providing confidential services;
  • Treating all with respect and dignity;
  • Empowering through education;
  • Maintaining honesty and integrity;
  • Being kind, caring & empathetic; and
  • Committing to innovative, high quality, evidence-based services.


Healthfirst executive director Jessica Scharfenberg

Jessica Scharfenberg

Executive Director

After graduating from Edgewood College in Madison, Wisconsin, Jessica began her career as a registered nurse in the emergency room of a critical access hospital in central South Dakota.  This is where her passion for public health began. 

Jessica transitioned into public health while working for the South Dakota Department of Health as a Public Health Regional Manager, before moving back home to Wisconsin.  She obtained her master’s in Public Health from Concordia University in Seward, Nebraska, with an emphasis in policy and administration. 

Jessica brings a variety of hands-on, public health experience to her leadership at Healthfirst and believes prevention is the best medicine.  “When we focus on the health of our community, together as a community we reap great success.”

Healthfirst finance specialist Nina Parks

Nina Parks

Finance and Accounting Specialist

Nina began her career with Healthfirst (formerly Family Planning Health Services) in 2006, working as a clinic assistant for the Reproductive Health clinic.  Nina’s role with the agency has changed numerous times, as she has worked her way up to her current position as Finance & Accounting Specialist. 

The enjoyment of her new role gave Nina the courage to continue with her education, and she recently graduated from the NTC accounting program. 

Nina has shown dedication and commitment to the mission of Healthfirst and continues to strive to help local men, women and children get the assistance they need to improve their lives. 

Nina was born and raised in central Wisconsin.  She enjoys taking advantage of the short Wisconsin summers by playing volleyball, camping and going to baseball games.