our story

a new brand

HISTORY

Healthfirst, formally Family Planning Health Services, or FPHS, is a non-profit community health provider in central Wisconsin.  Incorporated in 1973, FPHS set forward to develop a quality facility that offered confidential reproductive health and WIC services in Marathon County.  Since 1973, FPHS has expanded its geographical footprint and now offers WIC services in three counties and health services in nine counties.

 

INTRODUCING HEALTHFIRST

During the summer of 2016, FPHS embarked on a new journey through a facilitated strategic planning process.  Through that process, it was identified that our name, Family Planning Health Services, did not reflect all of the services and programming that was offered through the organization.  Knowing that our brand was confusing, we decided to rebrand with a name that would be inclusive to all of the services we offer.  Through the assistance of 6AM marketing, FPHS has transitioned to Healthfirst.

We are taking appointments at our clinics in nine Wisconsin counties

VIEW LOCATIONS

PURPOSE

The purpose of Healthfirst is to improve the reproductive and nutritional health within our communities.

MISSION

Healthfirst is dedicated to providing quality, confidential reproductive health care, education and nutrition counseling that is affordable and accessible through direct care and strategic partnerships.

PHILOSOPHY STATEMENT

Healthfirst fulfills its purpose and mission through:

  • Providing confidential services;
  • Treating all with respect and dignity;
  • Empowering through education;
  • Maintaining honesty and integrity;
  • Being kind, caring & empathetic; and
  • Committing to innovative, high quality, evidence-based services.

MEET OUR TEAM

Healthfirst executive director Jessica Scharfenberg

Jessica Scharfenberg

Executive Director

After graduating from Edgewood College in Madison, Wisconsin, Jessica began her career as a registered nurse in the emergency room of a critical access hospital in central South Dakota.  This is where her passion for public health began. 

Jessica transitioned into public health while working for the South Dakota Department of Health as a Public Health Regional Manager, before moving back home to Wisconsin.  She obtained her master’s in Public Health from Concordia University in Seward, Nebraska, with an emphasis in policy and administration. 

Jessica brings a variety of hands-on, public health experience to her leadership at Healthfirst and believes prevention is the best medicine.  “When we focus on the health of our community, together as a community we reap great success.”

Healthfirst WIC director Kay Perkins

Kay Perkins

WIC Director

Kay began her career as the first registered dietitian working with Native Americans as a March of Dimes grantee.  While working for the tribes, Kay was instrumental in organizing the first Native American Youth Health Conference that was held to encourage tribal youth to pursue jobs in the health field. 

After relocating to central Wisconsin, she continued her leadership role in the WIC Program at local, regional and state levels.   Serving as the Northern Region representative to the Wisconsin WIC Advisory Committee for 24 years, she was able to bring the local project perspective to be considered in policy decisions. 

Projects she either initiated or worked on were the development of the Wisconsin WIC Association, the Wisconsin WIC Bilingual Certifier Project, the Breastfeeding Peer Counselor Program, and the original Wisconsin WIC Orientation Manuals.  Kay was also one of the originators of the SNAP-Ed Fit Families Program for Wisconsin and continues to serve as the Chair of the Mentor and Training Team for that program. 

Locally, Kay has been active in the Marathon County Hunger Coalition, the Ready to Read Program, and the Bundles of Joy initiative.

Healthfirst Reproductive Health director Diana Mueller

Diana Mueller

Reproductive Health Director

Diana is our Reproductive Health Director.  She joined Healthfirst in October 2016 with 24 years of nursing experience. 

Diana received her Doctorate in Nursing with an emphasis in Organizational Leadership from Concordia University in December 2015.

She has held a variety of positions during her nursing career including — staff nurse, unit manager, Assistant Director of Nursing, Nursing faculty and Dean of Nursing — prior to joining Healthfirst. 

Diana brings a strong desire to help all individuals achieve their health care goals through assurance of quality care throughout the organization.

Healthfirst finance specialist Nina Parks

Nina Parks

Finance and Accounting Specialist

Nina began her career with Healthfirst (formerly Family Planning Health Services) in 2006, working as a clinic assistant for the Reproductive Health clinic.  Nina’s role with the agency has changed numerous times, as she has worked her way up to her current position as Finance & Accounting Specialist. 

The enjoyment of her new role gave Nina the courage to continue with her education, and she recently graduated from the NTC accounting program. 

Nina has shown dedication and commitment to the mission of Healthfirst and continues to strive to help local men, women and children get the assistance they need to improve their lives. 

Nina was born and raised in central Wisconsin.  She enjoys taking advantage of the short Wisconsin summers by playing volleyball, camping and going to baseball games.