better nutrition

Food, nutrition counseling, and access to health services are provided to low-income women, infants, and children under the Special Supplemental Nutrition Program for Women, Infants, and Children, popularly known as WIC.

WIC provides federal grants to states for supplemental foods, health care referrals, and nutrition education for low-income pregnant, breastfeeding, and non-breastfeeding postpartum women, and to infants and children who are found to be at nutritional risk.  

Most State WIC programs provide vouchers that participants use at authorized food stores. A wide variety of State and local organizations cooperate in providing the food and health care benefits, and 46,000 merchants nationwide accept WIC vouchers.

WIC is effective in improving the health of pregnant women, new mothers, and their infants.

Established as a pilot program in 1972 and made permanent in 1974, WIC is administered at the Federal level by the Food and Nutrition Service of the U.S. Department of Agriculture. Formerly known as the Special Supplemental Food Program for Women, Infants, and Children, WIC's name was changed under the Healthy Meals for Healthy Americans Act of 1994, in order to emphasize its role as a nutrition program.


fit families

Support for healthy living

The Fit Families program is a public health nutrition program funded under the USDA’s Supplemental Nutrition Assistance Program. Designed in 2005, Fit Families helps young families to focus on eating healthier and being more active by providing the framework for achieving healthy food and beverage consumption, daily physical activity, and healthy supportive environments.

Fit Families uses three core messages to combat overweight and obesity:

  • Move More … Watch Less 
  • Make Every Bite Count … More Fruits and Vegetables 
  • Make Every Sip Count … More Healthy Beverages 


farmers' market

Fresh food from the market

The WIC Farmers' Market Nutrition Program provides vouchers, known as Farmers Market checks. With these checks, participants can buy fresh fruits, fresh vegetables and fresh cut herbs at approved farmers markets throughout Wisconsin.

For a list of participating farmers, contact the WIC office at 800-246-5743